HTC’s One A9 smartphone is one great looking piece of technology, however it does look rather familiar. As has already been covered to death by just about every media outlet that took even a passing rate of interest in the phone, it does bear much more than a passing resemblance to Apple’s iphone 6 as well as iphone 6s. In fact, it’s practically identical.

HTC, for its part, has rejected any type of attempt to copy the iPhone’s design, though at this point, we can’t truly comprehend exactly how any type of designer on the world might come up keeping that look as well as insurance claim it to be original. however that’s fine, since designers borrow concepts all the time, even if this relocation by HTC smacks less of borrowing concepts as well as much more of downright stealing the whole design. Still, it wouldn’t be the very first time a business has been accused of lifting Apple’s design.

Apparently, either oblivious to the debate or just prepared to trip the publicity it is producing for as long as possible, HTC has now introduced a 90-second advert that, just like the One A9 itself, provides us the feeling that we’ve seen it before.

The premise is familiar in itself. purchase the HTC One A9 as well as don’t conform. Stand out. Do things differently. Yes, that’s all ironic provided the One A9’s design, however we’ll forgive HTC here. What we won’t forgive it for, though, is attempting to take Apple’s renowned 1984 Macintosh advert as well as turn it into a smartphone ad in 2015. Because, well, it’s so apparent what HTC is trying to do that it practically insults our intelligence. It’s like we’re being played by HTC’s pr department, as well as it doesn’t feel great.

The genuine pity right here is that the One A9 is a extremely great phone, however instead of speaking about its abilities, we’re instead focused on its style as well as marketing campaigns, both ripped from Apple practically wholesale.

We understood HTC was desperate, however not this desperate.

HTC One A9 video:

Apple’s 1984 Macintosh video:

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